This Week in Writing
Posted July 26, 2009
on:- In: Blog
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I’m currently blogging in several locations. As such, I’m planning on beginning a new series on Sundays on this blog to let you know where I’ve been posting in the previous week.
Community Marketing Blog
Shoe Girls
Fractures, Feet and Crocks, Oh my!
You know what really grinds my gears? Twitter Followers.
Musings
If this arm were a GPS, it would be *my* GPS. It’s just that broken.
As most of you know, I was recently selected to participate in a Blog-off competition at Community Marketing Blog.
The contest ended on May 30th, so I wanted to take this time and explain my strategy for generating the most traffic and comments as possible. I’m going to break down my strategy into 3 parts:
1. Pre-Competition
The pre-competition phase consisted of identifying my target audiences and how I was going to alert them about the competition. Since this contest was located online, I identified my audiences to be:
- Offline (occasionally)
I wrote several emails, Facebook messages, Facebook notes, and direct messages on Twitter to different groups of people online. I split up these initial emails at first so I could personalize them and thank individuals in advance for their participation. I explained why I was doing the contest and allowed any member of these emails they could OPT-OUT FROM THE EMAILS AT ANY TIME. I think it’s important not to spam people. While no one ‘opted-out’ of receiving the emails, I did have several people tell me which email address they would prefer to have the emails sent to them.
This pre-competition organization left me with time to prepare my blog posts and form my strategy for generating traffic to the site after it began.
2. After the gun shot! (During the competition)
After the competition began, I had already identified my strategy for reaching out to interested parties on several platforms.
Note: I’ll write another blog post on my ‘blogger best practices’. Here I’m only going to concentrate on my strategy for driving traffic.
After I wrote my first blog post, I was able to act accordingly:
- I grouped all of my contacts and emailed them the bit.ly link I had created for my first post. The email consisted of several ways they could help. These included:
1. Go to the link
2. Email interested parties the link (and I included an email template)
3. Write a note with the link in it (and I included a note template)
4. Comment on the post! (and I left detailed instructions for how people could comment)
Note: I also left instructions on how people could sign up for a RSS feed if they did leave a comment so they knew if another person had responded to their comment directly.
5. Make the link your status on Facebook! (and I left a short text that people could copy and paste into their Facebook profiles)
6.Tweet the link! (and I included the tweet that they could copy and paste into their Twitter accounts).
I think it’s important to note that I made these instructions as easy as possible on the individual. People didn’t have to write their own emails, they could simply copy and paste my template into their draft. I think this helped my contacts reach more people.
Also, I only sent this email to them one time so that they knew I wasn’t spamming their inboxes and wasn’t trying to take up much of their time.
- Commenting on comments: when people wrote an especially important comment or a conversation was being generated between commenters on a post, I made sure to comment back to the individuals in a comment as well. I believe this helped to spur conversation further.
- Also, I would receive emails telling me the email addresses of people who commented. If I recognized the name, I was sure to send a direct email to that individual thanking them for their comment, and usually responded to what they had written. I believe this action helped generate more conversation and I was genuinely thankful for all of the effort people had put into helping me.
Another note: When I sent out my links to the posts, I had converted them into bit.ly form (a URL shortening service) so that I could track how many people had clicked on the link and from what source! Here’s what I have:
‘App’vertising: Monetizing Mobile: 167 Clicks, 20 comments
RIP Journalism 1.0:86 Clicks, 9 comments
Brand-jacking and Pickles: 87 Clicks, 11 comments
3. Wrap-Up
- Now that the contest is over, I will be writing emails to the individual groups I made at the beginning of the contest. I’ll be thanking everyone for their time and announcing the results of the contest.
- I’m also back to blogging here!
- I believe all of the contestants will be having a conference call where we discuss all of the things we learned. I’m excited to hear everyone’s stories.
Guest Blogging: May 18-30th
Posted May 17, 2009
on:I’ll be taking a brief hiatus from tomorrow through May 30th, as I’ll be participating in a blog-off competition over at Community Marketing Blog!
Over the next two weeks, I’ll be blogging about social media marketing strategies as a guest blogger alongside several other marketing professionals.
I’m looking forward to having the opportunity to be on the blog and encourage you to head over to the site and check out my posts!
Wordle
Posted May 12, 2009
on:- In: Blog | personal | URL
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A couple of months ago, I came across Wordle, a word cloud generator. Word clouds create images using words (profound, I know). The larger the word indicates the more times it has been used throughout a particular area of text.
Wordle has a variety of options that allow for the creation of beautiful, unique word clouds. For example, users can cut and paste a section of text or use a URL to generate the text of their cloud. Colors, fonts and direction of text are other options that may be used.
I think the best element of this program is that it looks at the entire text to create the tag cloud. This function differs from most blog tag clouds because typically tag clouds only generate from the ‘tags’ of a blog post, not the entirety of the text within the post itself.
I told myself that I would use Wordle on my blog a number of times to visually represent what I write about. Admittedly, I went a little overboard and created three Wordle tag clouds this time. I hope you can see why!
I may also make a word cloud for one of my favorite songs or poems and update this post later. I’d love to see links to your Wordles, or if you know of another word/tag generator, please comment below! Thanks! Now, without further adieu:
All images created by the Wordle.net web application are licensed under a Creative Commons Attribution 3.0 United States License.
10 URL Shortners on the 10th
Posted May 10, 2009
on:- In: Twitter | URL
- 3 Comments
Last Wednesday, ReadWriteWeb posted that bit.ly was the most used URL shortening service used on Twitter.
What does this mean? Heck, what’s the purpose of a URL shortening service?
The advent of Twitter gave rise to new services to make the platform more usable. For example, Twitter’s 140 character updates leave little room to communicate long messages.
Thus, tweeple (people who tweet) tend to link to their complex messages through URLs. The problem is that URLs tend to be really, really ridiculously good looking long and complicated. Take for example:
…you get my point. This type of URL alone would not fit in a tweet, nor be explained in the limited space a tweet allows.
So, there have been more than several startups that shorten URLs so that they may condensed to less than 140 characters (typically 25 characters or less). While there have been some critiques of URL shortening services, the general consensus is that they are here to stay. To distinguish themselves from the market, each tiny URL service has unique attributes.
Here are 10 URL shortening services, and their distinguishing characteristics:
1. TinyURL: One of the more popular services, TinyURLs do not expire and the site has more than 900K visitors per month.
2. bit.ly: Bit.ly is the other popular URL shortening service. Users can register with the Web site and track the complete history of the link that includes real-time clickthrough reports.
3. is.gd: Super-short URLs. Perfect when you need to cram in a long title or explanation in 140 characters or less.
4. cli.gs: People can signup to use this service. Users can then view metrics about the link. This platform also has the ability to be embedded into Google or iGoogle, making the platform readily accessible.
5. tr.im: Creates unique URLs. Statistics that are generated are only representative of that particular link. Some URL shortening services share the same URL. For example, if two people want to shorten the same link, the service will generate only one URL. However, tr.im does not repeat URLs.
6. BudURL.com: BudURL’s interesting element is that its metrics track the user location and IP address. Creepy? I think yes. However, BudURL also updates its analytic information in real-time.
7. Awe.sm: While this is a paid URL shortening service, the platform aggregates your domain name’s shortened links from multiple platforms and tracks how the link is dispersed across the Internet, a pretty powerful tool.
8. ow.ly: This URL shortening service is an element of Hootsuite. Hootsuite is a Twitter toolbox, which helps users manage multiple twitternames.
9. Lnk.by: A shortening service that allows users to use different top-level domains depending on the type of information that’s being posted: i.e., wach.it for videos, lstn.in for music or seee.it for photos.
And…just for fun:
10. Bacn.me: “There are only a couple of rules for bacn.me; bacon links only please and no spam. That’s it.”