Megan McQ’s Musings

Your Company vs. Government 2.0

Posted on: May 5, 2009

Notice: This blog is not politically affiliated. This blog post does not support nor condone the political initiatives of any political party. This post is using the Web 2.0 features of the present administration as a positive case study of new media use.

Now that stakeholders have the opportunity to engage with one another on the Digital WoM forefront, it is the responsibility of the company to react to what the stakeholders are saying.

It is important to note that by “react” I don’t mean ‘talk back to’ or ‘defend your company’ to these stakeholders. By “react” I mean be cognizant of the stakeholder’s concerns and allow these concerns to be an element of future decision making.

Take for example, the Obama Administration. Obama understood that his stakeholders wanted an increased voice in the government. His campaign acknowledged this desire and encouraged individuals to add their own unique perspective on his campaign platforms through the submission of user generated content (UGC) on social media platforms.

Following his election into office, he established a White House blog that allowed for users to submit their opinions. He promised that the government would increase communication, transparency and participation. So far, the Administration has sought to uphold this goal, despite a few set backs.

My point? If the obsolete, stagnant and Mezosoic-esque government (see fig. 1.1) can acknowledge the needs of its stakeholders and respect the voice of its public, why can’t you learn about the platforms and their implications for your company?

Fig. 1.1

Fig. 1.1

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